Sovos Brands invests in unique food brands to bring consumers genuine, authentic taste to their homes. As a newer company in the industry, Sovos came to Swirl McGarryBowen to turn their one-page site into a more immersive, informational website for those brands looking to join, for the people interested in careers with Sovos, and general public curiousity in the company. Sovos currently has two brands: Rao's Homemade and Michael Angelo's. While both Italian brands, we wanted to keep the design of the site from feeling too "Italian" and open to a more variety of brands as they are acquired. We introduced colors to compliment their brand red, typography, photography style, and custom iconography.Close collaboration between UX, copywriter, and content strategist largely contributed to the success of the site.
- Project Roles
- Art Director, Designer, Illustrator, UI Designer
- Art Direction, Design, Low Budget, Retouching, Sketch
- Branded Content, Illustrations, Photography, Typography, Websites
- Project Industries
- Packaged Goods