SunTrust - The onUp Challenge

SunTrust bank exists to help people find financial confidence. It’s why SunTrust began the onUp Movement, an ongoing campaign to help inspire and educate people about how to pursue their dreams. But, educating people about finance has been famously boring in the past. So in order to break through and deliver on our brand’s mission, we asked why not making financial literacy fun? In a world where almost everything is gamified, why not make becoming confident with your money the ultimate prize. We worked with financial advisors and created a whole program that anyone can follow.