Stride - Mega Mystery Gum

What happens when no one agrees on what your new gum tastes like? You take a potential weakness and make it a strength. Our clients couldn't agree on what to call a new flavor they'd invented. So we said let's keep it a mystery. A Mega Mystery. See what I did there? We launched with a TV spot and followed up with a series of social media pranks that kept kids insane and guessing, which is always a good thing.