San Pellegrino - Three Minutes In Italy

Drinking a San Pellegrino Sparkling Fruit Beverage is like taking a quick refreshing trip to Italy. We wanted to share what that experience is like through social media channels. To do that, we developed the first live, robot-powered getaway ever – Three Minutes In Italy. The program was wildly successful for the brand and garnered numerous awards including Cannes recognition.

Project Roles
Copywriter, Creative Director
Company
Ogilvy
Skills
Copywriting, Creative Direction
Media
Advertising, Events
Project Industries
Advertising
San Pellegrino - Three Minutes In Italy