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Brining Juan and Sarah to life

One of my favorite projects at BBDO was to find a way to find a way to help the TV spot “Juan and Sarah” become something that other people could take part in. The answer was this automated system that took social posts and other communications and turned them into custom illustrations. Using a combination of real artists, some pretty slick programming, we were able to deliver thousands of illustrations in the exact style of “Juan’s” illustrations.

Project Roles
Creative Director, Creative Technologist
Energy BBDO
Creative Direction
Products - Digital