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Oreo Wondervault

This experience was created during my time at Momentum. Oreo came to us looking for a way to introduce their newest flavor, the chocolate chip Oreo. They challenged us with finding a way to leverage the full power of the brand while delivering an experience that connected a new audience with the joy of Oreo. To meet this challenge we created an experience that transported visitors back to their childhood with an over-scale kitchen that let people sneak a cookie from a giant cookie jar. The results outstripped any expectations with traditional and online news outlets picking up the story across the country.

Project Roles
Copywriter, Creative Director
Company
Momentum
Skills
Creative Direction, Creative Strategy, Wrangling - Creatives
Media
Environmental Design, Events
Project Industries
Packaged Goods
Oreo Wondervault
Oreo Wondervault