This experience was created during my time at Momentum. Oreo came to us looking for a way to introduce their newest flavor, the chocolate chip Oreo. They challenged us with finding a way to leverage the full power of the brand while delivering an experience that connected a new audience with the joy of Oreo.
To meet this challenge we created an experience that transported visitors back to their childhood with an over-scale kitchen that let people sneak a cookie from a giant cookie jar. The results outstripped any expectations with traditional and online news outlets picking up the story across the country.
- Project Roles
- Copywriter, Creative Director
- Creative Direction, Creative Strategy, Wrangling - Creatives
- Environmental Design, Events
- Project Industries
- Packaged Goods