Goal: Evolve an iconic technology brand to feel more contemporary though graphic design.
In just a few weeks time worked with a California based agency to I update and built additional meaning into an already iconic logo. Through a series of presentations and design rationale, we shifted ADT to a modernized version of their already iconic logo. I am happy to say this is the current ADT logo in use today. In the process of doing this work, the agency won additional business based on the work provided.
- Project Roles
- Adobe Illustrator, Design, Type Design
- Brand Guidelines
- Project Industries