Bai | The Uncompromise Experience

Program Overview: At Lollapalooza and Grandoozy music festivals, Billboard created an activation for Bai that celebrates the brand message of “The Uncompromise”, featuring experiences during moments of potential compromise that will allow festival-goers to “have their cake and eat it too”. The activation consisted of a five-pronged “This AND That” interactive experience, exhibiting instagram-worthy moments and various touchpoints for product trial. Art Directed + Designed: Working with Bai's internal creative team and a third party experiential agency, I created this five-pronged activation. I concepted the copy to ensure the activation corresponded to the Bai's product messaging. By researching and pulling inspiration from Bai's Instagram, I art directed each backdrop which integrated the brand's quotes, bright colors and fruit motifs. I created and designed custom type and illustrations for each backdrop, photo selected and assembled fruit patterns, and worked directly with the fabricator and printer to bring it to life. Additionally, I worked on all other design elements such as photobooth graphics, beverage barrels, popsicle menu + cart. Lastly, I attended each festival ensuring the experience ran seamlessly and clients were happy