Google Play Launch
Supported Mullen in a number of pitches for Google. Launched projects for Google TV Ads, Google Apps and was on the pitch that won the Google Play business. Although the campaign ended up going in another direction - primarily, digital video - the integrated portion of the campaign we originally presented was the part I got most excited about. In order to encourage discovery of Google Play as an entertainment hub, credits are awarded for participating in interactive demos in digital out-of-home, online advertising, and scavenging the desktop destination in a scavenger hunt led by a familiar character from pop culture.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop