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Jose Cuervo Who's In?

A pan-regional campaign to launch Jose Cuervo’s new creative strategy in Europe and South America. Championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with the film, I Am Instigator, which leads viewers to a Facebook hub, where they can install perhaps the most useful online utility ever devised: A ‘Who’s In’ button you can use to rally all your mates for any event with a single click.

Project Roles
Art Director, Copywriter, Creative Director, Writer
Jose Cuervo
Art Direction, Copywriting, Creative Direction, Management of Teams 1-10
Advertising, Brand Films, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Beverage