Jose Cuervo Who's In?
A pan-regional campaign to launch Jose Cuervo’s new creative strategy in Europe and South America. Championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?”
The campaign kicks off with the film, I Am Instigator, which leads viewers to a Facebook hub, where they can install perhaps the most useful online utility ever devised: A ‘Who’s In’ button you can use to rally all your mates for any event with a single click.
- Project Roles
- Art Director, Copywriter, Creative Director, Writer
- Jose Cuervo
- Art Direction, Copywriting, Creative Direction, Management of Teams 1-10
- Advertising, Brand Films, Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Beverage