I habitually think of product innovations - and in the summer of 2017 I had the idea to make towels shaped like animals. A simple idea I could create on my own.
Seems obvious right? Well, nobody had done it! So I did it.
Within a year I had the products and branding in good shape with new towels on the way and a growing brand.
LayLife, the towels that give back to the animals who shaped them.
- Project Roles
- Art Director, VFX Artist, Type Designer, Strategist, Producer, Motion Designer, Illustrator, Designer, Creative Director, Content Producer, Artist, Writer
- 2D, 3D, 3D Generalist, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Content Strategy, Digital
- Branded Content, Product Designs
- Project Industries
- Fashion, Lifestyle, Startups, Travel/Tourism