More often that not, you'll work on numerous initial routes for a brief, and as hard as you try, your favoured route just doesn't make it through. This project is one of those... The brief was to create a set of visuals for the new Reebok Classic Ventilator OG's. To be sold as a lifestyle trainer, and with a name like Ventilator, it seemed a no-brainer to go down the route of keeping cool, bringing in a design language based on a rotating fan. The neon trainer palettes allowed for some super bold and expressive designs.