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Wilson X Connected Basketball

A basketball that connects to a smartphone app. It can tell whether you make or miss a shot, with no extra attachments or wires, and help you train better. I led all aspects of the project from UX, to UI, branding, product and packaging design, and marketing across all channels.

Project Roles
Creative Director
Company
Wilson Sporting Goods
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Color Grading, Content, Creative Direction, Design, Digital, Digital Tech, Film, Filmmaking, Management of Teams 10-20, Mobile, Music, Post-Production, Print, Retail, Social, Sports, Technology, TV
Media
Advertising, Brand Guidelines, Case Study Videos, Commercials - Broadcast, Commercials - Video, Interaction Designs, Logos, Mobile Apps, Naming, Packaging, Posters, Products - Digital, Social Media Content, UI Design, UX Designs, Websites
Project Industries
Advertising, Retail, Sports, Technology
Wilson X Connected Basketball
Wilson X Connected Basketball
Wilson X Connected Basketball
Wilson X Connected Basketball
Wilson X Connected Basketball
Wilson X Connected Basketball