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K'NEX Rebrand

Evolution of identity for K’NEX, an established toy brand known for their emphasis on STEAM (Science, Technology, Engineering, Art, and Math). Updated visual language across packaging, web, merch, tradeshow assets and ads to feel simpler, smarter, and stand out among the toy shelf chaos.

Project Roles
Designer
Company
Solidarity of Unbridled Labour
Skills
Adobe Illustrator, Adobe Photoshop
Media
Brand Guidelines, Branded Content, Logos, Packaging, Photography, Typography
Project Industries
Education, Entertainment, Packaged Goods
K'NEX Rebrand
K'NEX Rebrand
K'NEX Rebrand
K'NEX Rebrand
K'NEX Rebrand
K'NEX Rebrand
K'NEX Rebrand
K'NEX Rebrand
K'NEX Rebrand