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Relate by Zendesk

Relate is a content hub for various view points on business and personal relationships. It focuses on educating and enlightening readers about how we can be more human. The challenge with most content website is the discoverability of what you care for the most. The design is modular so that we are able to A/B test what is working and optimize for that. The layout features the new articles and what the business is promoting, below the fold are the features that are secondary in importance and relevance. Designed the next module as a way to surface what people are mostly interested in, gives the balance of fresh/new vs. what the audience are gravitating towards to. Lastly, for more broad strokes you can navigate around general topics .

Project Roles
Art Director, Designer, UX/IA Designer
Company
Zendesk
Skills
Art Direction, Content Strategy, Design, Design Strategy, User Behavior Research
Media
Websites
Project Industries
B2B
Relate by Zendesk
Relate by Zendesk