A New York Deli in the middle of London. The city was lacking in cured meats and Andrew Zobler had the answer. Club partnered with Sydell Group and Soho House to open Zobler’s Delicatessen at The Ned Hotel. Zobler’s is a traditional New York-style deli serving a selection of favorites to eat in or take away, open for breakfast, lunch, and dinner. We created a vast system of menus, displays, and packaging that the restaurant uses both inside and on the streets of London.