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Aleve

We convinced aging boomers that managing all day pain with 4 hour pain relievers was no way to go through a day and growing Aleve’s market share by over 3.5%. But we didn’t just create commercials that shifted the conversation around pain relief. We created Arthriving.com a minimally branded site where consumers could finds new ways to live a better life with arthritis.

Project Roles
Creative Director
Company
Energy BBDO
Skills
Art Direction, Broadcast, Commercial, Conceptual
Media
Brand Films, Commercials - Video, Websites
Project Industries
Packaged Goods
Aleve
Aleve