Starting an education revolution
In Mexico, education has a bad rep. It's not seen as progressive or innovative. So we worked with Google Education to create this new campaign to champion real stories of innovation that are emerging across the country, to shine a light on what's happening with different schools and individuals, and to inspire others to follow. As lead agency for the project, we produced 7 films that were distributed across Latin America, driving conversations around #innovarparami. Millions saw the films, and hundreds of thousands engaged online, smashing client KPIs and shifting that negative perception into a positive one.
- Project Roles
- Copywriter, Creative Director, Strategist
- Copywriting, Creative Direction, Creative Strategy, Filmmaking
- Advertising, Brand Films
- Project Industries
- Education, Technology