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Carol's Daughter

Working with Creative Director Lydia Chen, we were given the task to rebrand the hair and skincare brand Carol’s Daughter. The challenge was to take the brand from it’s early 90’s granola aesthetic, and make it appeal to the contemporary multicultural woman who takes her hair and skincare seriously. After leaving for a few years, I was asked to return to help the maintain the creative team while L'Oréal was interested in acquiring the company. Successfully, the company was sold nine months later. PS, I loved my time here.

Project Roles
Art Director, Designer
Skills
Art Direction, Conceptual, Design, Management of Teams 1-10
Media
Advertising, Brand Guidelines, Branded Content, Packaging, Photography, Websites
Project Industries
Beauty
Carol's Daughter
Carol's Daughter
Carol's Daughter
Carol's Daughter
Carol's Daughter
Carol's Daughter
Carol's Daughter
Carol's Daughter
Carol's Daughter