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A film for Londoners, by Londoners

Back when it was still a future reality, London's proposed 'Garden Bridge', a popular idea amongst many of those who were aware of it, still somehow felt elitist and detached from most people's lives. To change this, and let people know that it's on its way, it's for all Londoners, and is something to be proud of, we created this atmospheric celebration of London. A love letter to the city many of us call home, love, but don't often get to appreciate fully. It was ad of the day, month and year on numerous sites across the world. It even won the approval of Will Self, a famous journalist and one of the bridge’s fiercest opponents. I came up with the original concept for the ad, scripted it, worked with the Director on location and closely CD'd the edit. Shame about the bridge itself, though :(

Project Roles
Copywriter, Creative Director, Writer
Company
The Garden Bridge Trust
Skills
Conceptual, Copywriting, Creative Direction, Filmmaking
Media
Advertising
Project Industries
Real Estate
A film for Londoners, by Londoners