NY Lottery / Take 5

Take 5 has the best odds of any NY Lottery game. So we compared them to impossible odds. We wrote spots that resemble movie moments and introduced Take 5 as the winnable way out of epically dire situations. "Odds of Love" was one of 4 spots total. It was directed by Speck/Gordon and parodies the impossible Hollywood odds of falling in love at first site.

Project Roles
Creative Director
Company
McCann
Skills
Copywriting, Creative Direction
Media
Television
Project Industries
Advertising
Support