Hoover: Consumer with B2B Support

With the invention of WindTunnel® Technology, came a line of vacuum cleaners that were more powerful that any other product on the market. Our first objective was to convince retailers to dedicate valuable floor space for our soon-to-be-in-demand products through a simple business principle of floor care: more power means more customers. Then, our USP was shared with consumers through television spots with "actual" product demonstrations.