Paradise City USA - Visual Identity

The ocean called, we answered, and Paradise City, a contemporary menswear collection, was born. We designed Paradise City's visual identity to reflect their spirit of sand, surf, classics, craftsmanship, and freedom. The clothing is inspired by the California lifestyle: dapper-yet-casual and best suited for the gentleman who likes to ride the waves.

We designed the Paradise City logo by taking inspiration from international maritime signal flags. The emblem is comprised of the "P" and "C" ("Papa" and "Charlie") flags, merged together into one solid logoform. The maritime signal flags have been guiding people to safe harbour for hundreds of years, and now they lead the way to great style.