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Discover LA "Get Lost" featuring BØRNS

Music Strategist & Supervisor for PRETTYBIRD’s award-winning filmmaker Jason Zada who conceptualized and directed the television spot, which brings to life these beautiful fun-filled moments in the form of a cinematic snapshot of a millennial couple’s serendipitous 24 hours in Los Angeles. Highlighting the endless things one can do in the city, the visuals range from an adventurous day at the new Broad museum to a high-flying spectacle at a Mexican wrestling arena, dinner at one of L.A.’s hottest restaurants and a stunning Venice sunset, all set to L.A.-resident BØRNS’ track “Electric Love.” Discover Los Angeles embedded a Shazam element within the creative, which invites viewers to use the app for a chance to win an all-inclusive trip for four to Los Angeles at the end of April, where they’ll see the same sights featured in the commercial and attend a private concert with BØRNS.

Project Roles
Event Producer, Music Producer, Music Supervisor, Strategist
Company
Los Angeles Tourism Board
Skills
Brand Strategy, Broadcast, Celebrity, Content, Content Strategy, Entertainment, Integrated, Lifestyle, Music
Media
Events, Interactive Videos, Music, Music Videos, Short Films, Street Art, Viral Films
Project Industries
Advertising, Entertainment, Travel/Tourism
Discover LA "Get Lost" featuring BØRNS
Collaborators