Powerpuff Girls: Powerpuff Yourself

Cartoon Network tasked us with reintroducing The Powerpuff Girls to a new generation of fans. With an avatar generator being the obvious choice, we set forward ensuring the experience would feel inclusive for all users.

The result was 178 quadrillion different custom combinations all generated on-the-fly for sharing in multiple formats and mediums.

The back-end was built using a serverless architecture with Node.JS, ImageMagick, and FFmpeg on Amazon Web Services (Lambda, DynamoDB, S3, and CloudFront).

The response was overwhelming! We handled 2.5 BILLION requests within the first ~48 hours of launch, thanks in part to media and celebrity attention alike.