McD's Digital Menu Boards
While at Cineplex Digital Media, McDonald's Canada entrusted us with the rollout of a fully managed digital menu board solution in all of their restaurants. CDM was the first digital merchandising vendor to be selected to participate in a full country rollout.
The creative included full menu board takeovers (see McFlurry/M&M) as well as short promo videos like this McCafé one we created during the Toronto International Film Festival.
I worked closely with the animators and dev team to concept, design, and optimize the digital menu boards which have been deployed to over 1,000 McDonald’s Restaurants across North America.
- Project Roles
- Art Director, Creative Director, Creative Technologist, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Motion Graphics, Products - Digital, Retail Designs, Visual Designs
- Project Industries
- Restaurant, Retail