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McD's Digital Menu Boards

While at Cineplex Digital Media, McDonald's Canada entrusted us with the rollout of a fully managed digital menu board solution in all of their restaurants. CDM was the first digital merchandising vendor to be selected to participate in a full country rollout. The creative included full menu board takeovers (see McFlurry/M&M) as well as short promo videos like this McCafé one we created during the Toronto International Film Festival. I worked closely with the animators and dev team to concept, design, and optimize the digital menu boards which have been deployed to over 1,000 McDonald’s Restaurants across North America.

Project Roles
Art Director, Creative Director, Creative Technologist, Designer
Company
McDonald's
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Motion Graphics, Products - Digital, Retail Designs, Visual Designs
Project Industries
Restaurant, Retail
McD's Digital Menu Boards
McD's Digital Menu Boards
McD's Digital Menu Boards
McD's Digital Menu Boards
McD's Digital Menu Boards
McD's Digital Menu Boards
McD's Digital Menu Boards