American Express Canada was launching their first card targeted at millennials - the Cobalt Card. The creative team came up with a fresh, colorful, fashion-forward integrated campaign featuring social influencers and well-known Canadian athletes.
Direct mail and a new landing page introduced new card members to a world where they can continue living their life and get rewarded for it.
- Project Roles
- Art Director, Designer, UX/IA Designer
- American Express
- Adobe Photoshop, Art Direction, Conceptual, Retouching
- Photographs, UI Design, Visual Designs, Websites
- Project Industries