Nike: The Future of Running
The human body is an incredible machine - built for power, speed and resilience amidst the elements. The 2014 Running Innovation Lab was a collaborative summit set to define the path of how Nike would approach athletes of the present and future. The installation and environmental graphics detail the history and project the future of running in North America through the lens of Nike Brand.
Created in collaboration with Wolf & Wilhelmine and Nike Running.
- Project Roles
- Art Director, Designer, Photographer, Creative Director, Game Designer
- Adobe Photoshop, Art Direction, Brand Strategy, Compositing, Conceptual, Creative Direction, Design, Environments, Creative Research, Ethnographic Research
- Environmental Design, Large Format Photography (Digital), Photography, Presentations, Retail Designs, Interactive Installations
- Project Industries
- Sports, Technology, Lifestyle