Alcoa made the strategic decision to spin off a distinct brand for their intellectual property. This new company and identity is built on engineering the future, mathematical precision, and building on a powerful legacy within the field. For the new brand, we crafted a story of visionary leadership and future materials engineering, and then applied the strategy, messaging, look and feel for the entire system, launch and campaign.
- Project Roles
- Art Producer, Designer, Producer, Project Manager
- Design Strategy, Human-Centered Design, Management of Teams 1-10, Managing Budgets, Project Management
- Brand Guidelines, Briefs, Budgets, Visual Designs
- Project Industries