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Arconic

Alcoa made the strategic decision to spin off a distinct brand for their intellectual property. This new company and identity is built on engineering the future, mathematical precision, and building on a powerful legacy within the field. For the new brand, we crafted a story of visionary leadership and future materials engineering, and then applied the strategy, messaging, look and feel for the entire system, launch and campaign.

Project Roles
Art Producer, Designer, Producer, Project Manager
Company
Landor
Skills
Design Strategy, Human-Centered Design, Management of Teams 1-10, Managing Budgets, Project Management
Media
Brand Guidelines, Briefs, Budgets, Visual Designs
Project Industries
Technology
Arconic
Arconic