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All SOULS WELCOME

To celebrate Pride month, we created a campaign that celebrates the incredible LGBTQ+ community at Soulcycle. Six amazing instructors shared their journeys through a series of interviews, videos and images while every studio signage was changed to state loud and proud: ALL SOULS WELCOME

Project Roles
Creative Director
Company
SoulCycle
Skills
Art Direction, Creative Direction, Wrangling - Celebrities
Media
Branded Content, Commercials - Video, Posters, Social Media Content
Project Industries
Advertising
All SOULS WELCOME
All SOULS WELCOME
All SOULS WELCOME
All SOULS WELCOME
All SOULS WELCOME
All SOULS WELCOME
All SOULS WELCOME