Lexus / "Immersive Sonic Challenge"

Objective: Change perception of Lexus performance by leveraging LC's ferocious engine note.

Background: In a month's time, we produced a 9.1 sonic experience, social outreach, film and online game: www.carsoundchallenge.com

Project Roles
Copywriter, Creative Director
Company
Lexus
Skills
Conceptual, Copywriting, Creative Direction, Digital
Media
Advertising
Project Industries
Automotive
Lexus / "Immersive Sonic Challenge"
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