adidas X Parley - Run for the Oceans
To support the launch of the FW18 UltraBOOST Parley, TBWA\NEBOKO partnered with Psyop and Golden Wolf to create an eye-catching animation.
The stop-motion video spotlights the unique recycled plastic textile, or Parley Ocean Plastic, using it as a canvas to tell its backstory with beautiful embroidery. The campaign is rolled out through adidas channels in cinemas, online video, social, in-store and print.
- Project Roles
- Art Director
- TBWA\ Amsterdam
- Art Direction
- Project Industries
- Advertising, International, Sports