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Social Media Campaign: Nourish your body with CocoaVia

We were approached by CocoaVia to create social content that explores the unique benefits of the product to drive awareness and online sales. Two major targets determined creative direction; mid-lifers who want to stay alert and healthy as they age, and endurance athletes who care about performance. I developed the creative strategy and concepts, directed creative visuals and copy.

Project Roles
Animator, Art Director, Copywriter, Designer
CocoaVia / Mars
Adobe Photoshop, After Effects, Art Direction, Copywriting, Motion, Social Media Strategy
Social Media Content
Project Industries
Beverage, Packaged Goods