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Under Armour Rule Yourself

Under Armour's flagship campaign for training in 2015. Made with 4 world-class athletes including Stephen Curry, Jordan Spieth, Tom Brady and Misty Copeland. The campaign revolves around the singular thought " I am, indeed, a king, because I know how to rule myself." - Pietro Aretino and visually manifested in a metaphor of a one-man army in which each time you train, you add a soldier to your ranks.

Project Roles
Art Director
Company
Droga5
Skills
Art Direction
Media
Commercials - Video
Project Industries
Fashion, Lifestyle, Sports
Under Armour Rule Yourself
Under Armour Rule Yourself
Under Armour Rule Yourself