We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Under Armour Rule Yourself

Under Armour's flagship campaign for training in 2015. Made with 4 world-class athletes including Stephen Curry, Jordan Spieth, Tom Brady and Misty Copeland. The campaign revolves around the singular thought " I am, indeed, a king, because I know how to rule myself." - Pietro Aretino and visually manifested in a metaphor of a one-man army in which each time you train, you add a soldier to your ranks.

Project Roles
Art Director
Art Direction
Commercials - Video
Project Industries
Fashion, Lifestyle, Sports
Under Armour Rule Yourself
Under Armour Rule Yourself
Under Armour Rule Yourself