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Villains

Villains is a clothing brand based in Valencia which sell their products in different stores in Spain. With the growth of the brand in stores, blogs and social networks, they required to connect the brand with its target audience through an eCommerce platform. The design of the eCommerce platform required an understanding of the brand’s values and the interaction with its audience. More than just a clothing brand, Villains had established itself as a movement in the urban sector, skaters, djs, musicians, artists… Due to the brand philosophy and its different updates according to the campaigns, the villains team required a modular framework that allowed them to modify the appearance and structure of widgets on different sections such as the home page or the lookbook. In addition to translating the brand philosophy into an eCommerce experience, part of the project involved the design of some of their clothing products for the autumn- winter campaign.

Project Roles
Designer, Product Designer, UX/IA Designer
Company
Villains
Skills
Brand Strategy, Design, Design Strategy, Digital, E-Commerce, Fashion, Sketch, Textiles
Media
Apparel, Brand Guidelines, Case Study Videos, E-commerce Platforms, Fashion Designs, Product Designs, UI Design, UX Designs, Websites, Wireframes
Project Industries
B2B, Fashion, Sports
Villains
Villains
Villains
Villains
Villains
Villains
Villains
Villains
Villains
Villains