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YLI Youth Leadership Institute

Award-winning integrated campaign developed to raise awareness about, and help prevent binge-drinking. The campaign ran nationally and targeted youth audiences in environments ranging from middle school to college. It's effective communication approach was credited to strategy of showcasing advertising messages which connected with youth audience on a "peer-to-peer" level. (TV advertisements developed with production budget under $50,000.) Art Direction, Design: Amanda N. Cooper :: Copywriting: Brian Clevenger, Chaco Daniel, Eric Flynn

Project Roles
Art Director, Designer, Illustrator, Photographer, Type Designer, Strategist
Grey Worldwide
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Conceptual, Design, Media Strategy, Outdoor, Post-Production, Print, Retouching
Advertising, Commercials - Broadcast, Editorial Designs, Social Media Content
Project Industries
Beverage, Education, Non-Profit
YLI Youth Leadership Institute