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#BMW HEELS :30 TV spot

Created this award-winning :30 spot for BMW. This commercial helped increase BMW sales from women drivers, while still maintaining the fun and passionate brand message of the "ultimate driving machine" with which other drivers identify. The unique aspect of this particular spot was that it was the first developed by the automotive brand which featured a woman driver, actress promoting brand in broadcast. AEROfilm did all the directing, producing and editing. Agency: GREY Worldwide Art Direction: Amanda Cooper Copywriting: Chaco Daniel Production Co: Aero Film Director: Brent Jones

Project Roles
Art Director
Company
Grey Worldwide
Skills
Adobe Photoshop, Art Direction, Conceptual, Copywriting, Creative Strategy, Producing, Storyboarding
Media
Commercials - Broadcast, Scripted TV, Television
Project Industries
Automotive