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Le Bloc

Le Bloc provides a way to wear your favorite letters and/or words. The collection is comprised of bracelets, necklaces and rings featuring blocs engraved with a single letter in the finish of your choice. I led the art direction and vision for the brand, creating a unique voice and character that parallels the playfulness of the company’s concept. The brand guidelines were started from scratch, so I was able to lay the groundwork for many aspects of the jewelry company. This included work on a logo, typography, color palette, patterns, graphic language, packaging, photography style, signage and displays, and even the voice. A few photos were sourced from bloggers and other fashion brands to show the ideal style and mood for Le Bloc. Lastly, I designed the website that introduces the brand through pretty pixels and colors, with an emphasis on keeping the brand fun yet refined.

Project Roles
Art Director, Designer
Company
Le Bloc
Skills
Adobe Photoshop, Art Direction, Design
Media
Websites
Project Industries
Fashion
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Le Bloc