TIME, Fortune and Money.com Redesign
Time Inc, worldwide mass media corporation and owner of over 100 magazine brands was suffering declining readership and ad revenue on its namesake property TIME Magazine. The challenge was to build a design architecture and language system that could effectively cut costs, achieve economies of scale and drive growth through an improved user experience. The ask was to build a one size fits all for TIME, Fortune and Money.com, while addressing the UX concerns and business goals of their respective websites.
- Project Roles
- Creative Director, Product Designer, UX/IA Designer
- Time Inc
- Design, Design Strategy, Low / High Fidelity Prototyping, Sketch, User Behavior Research, Wordpress
- App Design, Brand Guidelines, Product Designs, UI Design, User Flows, User Journeys, UX Designs, Visual Designs
- Project Industries