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Educational E-Commerce
For the North American Herb & Spice team, their outdated e-commerce experience was hurting the sales of their natural herbal vitamins and supplements. After analyzing user behavior and SEO data, I developed an updated digital strategy focused around an education ecosystem. A user could explore different entry points into health and product information using a simple, approachable visual style.
- Project Roles
- Creative Director, Strategist, UX/IA Designer
- Company
- North American Herb & Spice
- Skills
- Adobe Illustrator, Sketch, Content Strategy, E-Commerce, Information Architecture, Marketing Strategy
- Media
- Web Apps, Websites
- Project Industries
- Retail, Technology
