Educational E-Commerce

For the North American Herb & Spice team, their outdated e-commerce experience was hurting the sales of their natural herbal vitamins and supplements. After analyzing user behavior and SEO data, I developed an updated digital strategy focused around an education ecosystem. A user could explore different entry points into health and product information using a simple, approachable visual style.

Project Roles
Creative Director, Strategist, UX/IA Designer
North American Herb & Spice
Adobe Illustrator, Sketch, Content Strategy, E-Commerce, Information Architecture, Marketing Strategy
Web Apps, Websites
Project Industries
Retail, Technology
Educational E-Commerce
Educational E-Commerce
Educational E-Commerce