ROLE: Editor
AGENCY: Laundry Service
CLIENT: House of Hoops
HOUSE OF HOOPS debuted a new digital content series. I was the story editor for the first episode of "Off the Record" which celebrates the Nike "Big Bang" Foamposite featuring Penny Hardaway and Jayson Tatum, diving into the unknown stories about how the "Big Bang" came to be.
HOUSE OF HOOPS by Foot Locker is a basketball retail concept created by Foot Locker in exclusive partnership with Nike and Jordan. This episode was released on the @HouseofHoops Instagram account in addition to their Facebook page and Twitter account.