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Fonts.com Hero Images

In December 2016 and December 2017 I had the opportunity to create two different hero images for the homepage of Fonts.com. The task was to create a banner that celebrates the uniqueness and beautiful aspects of a typeface or family. See the archive here. Thanks to Ryan Arruda for the opportunities. Canilari (1), designed by Patricio Truenos of Latinotype, immediately struck me as a typeface I'd never seen before. The Pro weight has 710 characters alone and supports 219 languages. Talk about a workhorse. It has strong, angular, calligraphic influence that was very enticing to try out. With the amount of styles available, I thought it was a perfect opportunity to show off its hierarchy and layering capabilities. I continuously paired the italic weight with the heaviest weight since it creates such a beautiful contrast. I came back from a German beer-garden restaurant in Philadelphia before creating this piece, thus the influence. Ed's Market (2), designed by Laura Worthington, was a typeface I chose as a personal challenge. Not only do I not use many sign-painter script typefaces, I tend to avoid families that have lots of different styles in the same package. I struck down this predetermined judgment about these typeface families when I saw how much work was put into Ed's Market. There were at least 3 different versions of every letter in each weight, from narrow to wide to upright to regular, giving the designer a plethora of options at their disposable. This made mixing and matching the weights a lot of fun and required some tinkering. I was inspired by vintage hand-painted grocery signs and my local liquor store. Thanks Plainsboro Liquors!

Project Roles
Designer
Company
Fonts.com
Skills
Design, Type Design
Media
Advertising, Visual Designs
Project Industries
Advertising
Fonts.com Hero Images
Fonts.com Hero Images
Fonts.com Hero Images