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got2b Social

I led the creative on a social pitch for Schwarzkopf brand: got2b. The ask was to help them revive their social strategy+ show off the products + work within an extremely tight budget. got2b is all about self-expression and feeling the freedom to embrace change and not be confined to any one box. I wanted a video for the pitch that showed off the energy and personality of their products. Rather than shoot video, I had the photographer shoot stills so we could cut a video that felt as social as possible. We shot everything in one day and had an edit that night. And since we shot images, we were able to use the video as a library and pull image sequences to make gifs, boomerangs, and use stills.

Project Roles
Art Director, Creative Director, Designer
Company
GOT2B
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Commercial, Low Budget, New Business, Project Management, Social, Social Media Strategy , Stop Motion, Studio, Visual Development
Media
Advertising, Branded Content, Commercials - Video, GIFs, Pitch Decks, Social Media Content
Project Industries
Advertising, Beauty, Fashion, Lifestyle, Packaged Goods
got2b Social
got2b Social
got2b Social
got2b Social
got2b Social
got2b Social
got2b Social
got2b Social
got2b Social
Collaborators