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Lexus Interactive Site
This was an interactive website my partner and I pitched and created for Lexus. We integrated emerging tech to create an augmented digital experience with a focus was on emotional storytelling.
- Project Roles
- Copywriter
- Company
- Lexus
- Skills
- Content Strategy, Copywriting, Creative Direction, Creative Strategy, Design Strategy, Experiential
- Media
- Advertising, Augmented Reality, Brand Films, Interactive Videos
- Project Industries
- Advertising, Automotive, Luxury
