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- Weston Creative Director / Designer / Strategist
AT&T Wireless: Ogo
Brand launch and program reflecting the leading-edge youth audience’s preference of idiosyncrasy over homogeneity, complexity over simplicity, and inclusion over exclusion. Visual language and messaging was modulated for each touchpoint’s context.
- Project Roles
- Creative Director, Designer, Typographer
- Company
- Ogilvy
- Skills
- Brand Strategy, Creative Direction, Design, Packaging Design
- Media
- 2D Animations, 3D Illustrations, Advertising, Brand Guidelines, Character Designs, Icons, Logos, Motion Graphics, Naming, Packaging, Sound Designs, Typography
- Project Industries
- Advertising, Lifestyle, Packaged Goods, Retail, Technology
