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Pure Michigan State Tourism Campaign

In the five years I helped write the stories of Pure Michigan, this campaign became famous with its own Wikipedia entry, some very funny YouTube spoofs and a place on the Forbes list of the ten best travel campaigns of all time. Director: Anthony Garth | Avalon Films Accolades for the Pure Michigan travel & tourism campaign: • Best State Tourism Advertising, Television, Radio & Social Media Campaigns – Mercury Awards • A place on the Forbes list of the 10 Best Travel Campaigns of all time • ROI – Motivated 7.2 million trips to Michigan with visitors spending $2 billion at Michigan businesses and paid $138 in Michigan sales tax. In other words, the state made $4 for each dollar spent on Pure Michigan advertising. • Michigan.org is the most popular state tourism web site in U.S.

Project Roles
Copywriter, Creative Director
Scripted TV, Social Media Content, Websites
Pure Michigan State Tourism Campaign