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#UseMeLeaveMe Free Town Bikes That Tweet

HONORS & AWARDS for #UseMeLeaveMe Free Town Bikes That Tweet: WEBBYs – Connected Products Category ADDYs – Best of Digital, Gold for Self-Promotion Integrated, Silver for Social Media Fast Company INNOVATION BY DESIGN AWARDS – Transportation Category Shorty Awards – Best Use of Social Media In Real Life Tomorrow Awards – Celebrating The Future of Creative Innovation DESCRIPTION: Every year, convenient transportation at SXSW is lacking. So we had an idea how to help: free bikes – that tweet. Introducing UseMeLeaveMe – an experiment in technology, transportation, and social behavior. We outfitted bikes to tweet where they were, what they were doing, and how they felt…then we released them into the wild. People rode the bikes over 150 miles in 5 days, and used them in other ways. Not every bike was treated with care, but most survived, telling us that people treat public property better when it behaves like a person. The project captivated blogs, news outlets, and even one the world’s largest bike share programs chimed in, saying UseMeLeaveMe raises the question of urban transport redesign through social networks. So what will the bikes do next? Well, they’re not saying…yet.

Project Roles
Creative Director, Event Producer, Writer
Company
Razorfish
Skills
Cat Herding, Conceptual, Content, Copywriting, Digital, Social
Media
Events, Interactive Installations, Social Media Content, Web Apps
Project Industries
Advertising, Startups, Technology
#UseMeLeaveMe Free Town Bikes That Tweet