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WOMEN Fragrance by CALVIN KLEIN

WOMEN is the first perfume pillar for Calvin Klein in 13 years, and the first under the artistic direction of RAF SIMONS. I worked with Lloyd & Co. on research, B2B, casting, film scripting, and creative direction for the fragrance campaign and the development of its associated video and social media content. The campaign was directed by the fine artist ANN COLLIER.

Project Roles
Copywriter, Creative Director, Strategist, Writer
Company
Lloyd & Co
Skills
Content Strategy, Copywriting, Creative Direction, Research, Scripting
Media
Advertising
Project Industries
Beauty, Fashion
WOMEN Fragrance by CALVIN KLEIN