Truth | Catmageddon

Cats are twice as likely to get cancer if their owner smokes. Less Cats = Less Cat Videos. There are over 1.1 million cat channels on YouTube, making secondhand smoke and the tobacco epidemic a threat to the future of the Internet as we know it. So on the night of the Grammy's we launched our broadcast spot and rallied teens to prevent #CATmageddon.

Project Roles
Art Director
Art Direction, Filmmaking
Scripted TV
Project Industries
Advertising, Non-Profit
Truth | Catmageddon