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Frooti 2016 Fall Campaign

Conceptualized a series of advertisements depicting the adventures of Bollywood star Shah Rukh Khan (SRK) with his bottle of Frooti, under the creative direction of Sagmeister & Walsh. In addition, I managed the 3D artists who brought the concepts to life as well as client communication. Frooti is one of India’s oldest and most loved mango juice brands. At Sagmeister & Walsh, we created a series of advertisements for billboards, bus stops, social media and digital usage that depict humorous moments in which miniature dolls interact with the Frooti packaging, using the tagline “Live the Frooti Life”. For the Fall 2016 campaign, we kept the quirky and fun world of “The Frooti Life,” with the addition of Bollywood celebrity SRK as a spokesperson in miniature.

Project Roles
Designer
Company
Sagmeister & Walsh
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design
Media
3D Illustrations
Project Industries
Beverage
Frooti 2016 Fall Campaign
Frooti 2016 Fall Campaign
Frooti 2016 Fall Campaign
Frooti 2016 Fall Campaign
Frooti 2016 Fall Campaign
Collaborators